The IMG × Likeness Experience
Image of Beauty
A campaign celebrating presence, poise, and authenticity. Apply to be considered for the November 15 showcase and competition.
Apply nowImage of Beauty
$2,000 in cash prizes
Three women will receive cash awards at The Image of Beauty Showcase.
1st Place
$1,000
2nd Place
$650
3rd Place
$350
Total prize purse — $2,000
Open to
Who can apply
Image of Beauty is open to women age 21 and older who can participate in person in Saint Louis on November 15, 2026.
You do not need to be a professional model or influencer. We are looking for women with presence, individuality, confidence, creativity, purpose, and a story of their own.
Models, creators, professionals, entrepreneurs, mothers, students and everyday women are welcome to apply.
The process
How it works
01
Apply
Submit your information, photos, and answer: “What does beauty mean to you?” There is no fee to apply.
02
Review
IMG × Likeness reviews submitted applications. Applicants selected to advance receive access to the next stage through their private application link and/or contact information provided.
03
Round 2
Advancing applicants participate in the Image of Beauty social campaign. They select from approved music and create a post using campaign requirements. Social likes, views, and follower counts do NOT determine who advances.
04
Live Showcase
Selected finalists participate in person at The IMG × Likeness Experience on November 15, 2026, 4:00 PM – 8:00 PM, Saint Louis, Missouri.
05
Awards
Cash awards: 1st — $1,000, 2nd — $650, 3rd — $350.
Benefit
Selected participants receive professional photography
Women selected for the live showcase who attend and participate on November 15 will receive professional photography from the event. Photography is tied to actual participation in the live showcase.
More than a look.
Image of Beauty celebrates beauty expressed through presence, individuality, confidence, creativity, purpose, and authenticity.
This is not about fitting one standard of beauty.
Different backgrounds. Different stories. One stage.
Ready to show us what beauty means to you?
Apply nowPlease read
Important terms
- •Applicants must be 21 years of age or older.
- •Applicants selected for the live showcase must be able to participate in person in Saint Louis on November 15, 2026.
- •There is no fee to submit an Image of Beauty application.
- •Submission of an application does not guarantee selection, advancement, finalist status, an award, or participation in the live showcase.
- •Applicants must provide accurate information and must have the right to submit the photographs/content included with their application.
- •Applicants who advance may be required to complete additional participation, publicity, photography, appearance, and/or likeness releases before participating in the live showcase.
- •Public display of an applicant's image, name/display name, story, social content, or participant profile requires the applicable consent/authorization.
- •Round 2 social-media engagement — including likes, views, shares, comments, and follower counts — does not determine advancement.
- •Cash prizes are awarded according to the official competition results and completion of any required winner documentation.
- •Professional photography is provided only to selected live-showcase participants who actually attend and participate on November 15.
- •IMG × Likeness may communicate with applicants using the email or phone information they provide regarding their application and participation.
- •IMG × Likeness may update event logistics, scheduling, or participation instructions when reasonably necessary and will communicate material changes to affected participants.
Additional participation and event terms may apply to selected participants and finalists.