Content Studio
Photo, video, and campaign capture in a real working room.
HQ-1
1724 N. 13th Street.St. Louis first.
HQ-1 is the St. Louis operations hub for IMG x Likeness. It brings together workspace, storage, fulfillment, business activation, content production, and community programming in one physical location.
Present → Future
From Building to Headquarters
The same address becomes the base for creator commerce, verification, content production, and local activation.
HQ-1 Vision
Current Property
Why this property works
1724 N. 13th Street gives IMG x Likeness a visible, adaptable physical base.
Clear proposed use — creator onboarding, verification intake, content production, business activation, storage, fulfillment, and community programming
Public-facing identity — a real building with a real address creates accountability and trust
Long-term tenant vision — structured operations with physical and digital alignment
Building improvement potential — activation that benefits the property and the neighborhood
Local activation — direct community programming and workforce development
Network
St. Louis First. Multi-City Connected.
HQ-1 starts in St. Louis because the model needs a real place to prove itself. From there, IMG x Likeness activates founder-led relationships and operating pathways connected to other cities.
active
St. Louis
Proposed HQ-1 / first physical node
network
New Orleans
Relationship base and community activation pathway
network
Texas
Prior operating network and creator/business relationships
future
Miami / Indianapolis / New York
Future network pathways
These are relationship and pathway descriptions, not claims of staffed offices or active locations.
Room concepts
What HQ-1 holds.
Verification Desk
Trusted intake, consent, and proof-based workflows.
Creator Onboarding
New records, guided setup, and clear next steps.
Campaign Activation
Launch support for physical and digital campaigns.
Business Support
Vendor coordination, systems help, and practical execution.
Training / Workshops
Hands-on learning for creators, teams, and local partners.
St. Louis first node
This is a place-based company.
St. Louis is the anchor, not the backdrop. HQ-1 turns the digital stack into a visible base where people can arrive, verify, produce, train, and activate work.
Real buildingVisible planLocal accountabilityHuman-centered infrastructure