Business Systems
Built like an operating company, not a side project.
Every system is scoped around real workflows, real roles, and real handoffs. We design for the people who use it and the decisions it has to support.
Operating view
How a system moves from request to result.
Information flow
Request
Need enters
Intake
Capture and categorize
Review
Human decision
Assignment
Owner set
Work
Executed
Status
Tracked
Follow-up
Loop closed
Request
Need enters
Intake
Capture and categorize
Review
Human decision
Assignment
Owner set
Work
Executed
Status
Tracked
Follow-up
Loop closed
Human decisions
Review and assignment are intentional checkpoints. Nothing moves forward without a responsible owner.
Ownership changes
A request moves from intake to the person accountable for delivery. The system tracks who has it.
Closed loop
Status and follow-up return to the requester. The system does not drop requests between handoffs.
Current-state vs. future-state
We start with how work is done today — the actual tools, handoffs, and delays. Then we define the future state as a series of measurable changes, not a vague vision.
Roles & responsibilities
IMG × Likeness leads architecture, build, and launch. The client owns domain decisions, approvals, and data. Each phase has one accountable party on each side.
Delivery process
From discovery to live operation.
Discover
Map workflows, constraints, stakeholders, and success criteria.
Architect
Data model, roles, integrations, security, and interface design.
Build
Milestone-driven development with review gates and clear ownership.
Operate
Launch, monitor, support, and refine as the business changes.
Engagement paths
Start with the outcome you need.
CRM and client follow-up
Track relationships, requests, and follow-up in one system.
Business website and intake
Own your web presence and capture the right leads.
Operational routing system
Route work to the right person, track status, and close the loop.
Connect existing tools
Integrate software without starting over.